Did you see the 2009 Super Bowl between the Arizona Cardinals and the Pittsburgh Steelers? If you did, you know it is one of the biggest media events in the world. Congratulations to both teams, they played hard and it was a great football game. In the past, the game is not real exciting, but, for the last two years in a row, it has been a great game. It lived up to the pre-game, Super Bowl hype, and the hype after the game, (it’s been 24 hours as of this post) is very huge. What does this have to do with publishing your book, or information products you ask? What can we learn from sports marketing to promote the products we produce? Here are four important questions for you. Are you planning on producing something people really want? How can you create “Super Bowl Excitement” about it? Can you sell it all over the world? How many related products can you spin off from it? Stay tuned.
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Frank Candy, Founder, President and Creative Director
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