Suzan from L.A. wrote to me and asked: Can a little books sell in this market?
Well, I wrote back to her asking to define “LITTLE” - and what market? Plus what is the theme and purpose of the book?
She wrote back and said “short” as in - fewer than 50 pages vs. fewer than 4 inches tall. The market was for Mommy’s and the theme was balance.
OK, now we are on the same page. Without seeing the book proposal (which in this case might be as long as the book) I have to make some assumptions, which I will qualify.
Short books are in demand; less expensive to produce in small quantity, eaisier to store and ship, sell for a lower price point than the larger, thicker, heavier books, and they often make nice gifts. Chances are, this book could do well in non-traditional bookstores - examples could be bridal shops, florist, gift shops, and craft stores.
The magic key to big volume sales is having a well-done book with the right combination of 1) Book cover that sells the book. 2) A marketing campaign that will work. 3) Positive reviews and recommendations to buy it. 4) Your willingness to go out and sell it. 5) - This is a big one - a very appealing point of purchase display. Bookstores are pretty good at book displays but not the oether specialty shops I mentioned.
Advice - create a great product and sell it hard.
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